|
|||||||||
Frequently Bought Together
Customers Who Bought This Item Also Bought
Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time by Veloso  (7)
£16.14
|
The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells by Robert W. Bly  (2)
£13.49
|
Don't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug  (56)
£14.94
|
Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg  (3)
£9.09
|
Search Engine Optimization: An Hour a Day by Jennifer Grappone (6)
£10.39
|
Product details
Would you like to update product info or give feedback on images?
|
See all 2 customer reviews...
Product Description
Bells and whistles may grab a customer's attention, but words make the sale. 'The ancients rightly distrusted rhetoric that made 'the worse argument appear the better' - an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox' - Christopher Locke, author of "Gonzo Marketing: Winning Through Worst Practices", and co-author of "The Cluetrain Manifesto".'The best book I've seen on writing for the Web' - Dr. Ralph F. Wilson, "Web Marketing Today". 'Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet - and Nick knows copy' - John Audette Founder and Publisher, "The Adventive Knowledge Exchange".In "Net Words", emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing.He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention; differentiate your business from its competitors online; dramatically increase sales from your site; build customer loyalty; and, breathe new life into your customer services. "Net Words" offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.
From the Back Cover
Bells and whistles may grab a customer's attention, but words make the sale
"The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."Christopher Locke, author of Gonzo Marketing: Winning Through Worst
Practices, and co-author of The Cluetrain Manifesto.
"The best book I've seen on writing for the Web."Dr. Ralph F. Wilson, Web Marketing Today
"Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet and Nick knows copy."
John Audette Founder & Publisher, The Adventive Knowledge Exchange
In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to:
- attract customers and hold their attention
- differentiate your business from its competitors online
- dramatically increase sales from your site
- build customer loyalty
- breathe new life into your customer services
Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.