Designing Web Sites That Sell (Designwhys) (Paperback)

After looking at the basic principles of designing for commerce, the authors come to the heart of the book, with three key chapters each of which covers a different aspect of web building. The first topic is information, looking at how the data that gives meaning to a site is stored and structured. The next is interaction, which tackles navigation and the user’s experience. The third is presentation, covering such things as use of colours and images, page layout and button design. Two final chapters discuss testing and launching a site, and give real-world examples of strong commerce design.

The visual aspect of the book includes abundant charts and diagrams as well as design examples, printed in full colour throughout. It is also packed with cross references to other books and articles, indicating that a lot of patient research lies behind what is presented. The authors express some bold opinions, but always give good reasons for their views. Overall this is among the best design guides around, conveying the importance of detail but without ever losing sight of the big picture.--Tim Anderson

Product Description

When you take on an e-commerce site, you're tackling the most complex Web design challenge of all, one that involves finding the right mix of aesthetics, brand identity, and interactivity--which you then have to fit into a technical tangle of database, customer service, and fulfillment systems. Designing Web Sites That Sell recognizes that good design is more than just a pretty face; it persuades visitors to act--to look, buy, and come back for more. Written by designers for designers, it's a results-oriented guide to building a profitable e-commerce site without sacrificing design and style.

Recent headlines aside, people haven't stopped buying from online stores--just from poorly conceived ones. Designing Web Sites That Sell takes you on a real-world tour of what goes into building and managing a successful e-commerce site, using case studies of thriving examples to illustrate the principles in the book. Author's Shayne Bowman and Chris Willis stop to go behind the scenes each step of the way, sharing a wealth of information you won't find anywhere else:

• Savvy tips on working with clients to establish a visual style that fits their brand
• The five critical principles of good commerce design
• How to build a site that's easy to update
• Site testing and revising guidelines
• How to create content that works for cell phones, PDAs, and other wireless devices