Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs (Paperback)

With this book, you will learn how to build a site that can derive revenue from AdSense, how to drive traffic to that site, and how to improve the site's search engine placement. There's plenty of detail on generating automatic keyword, ad text, URL, and custom reports. You will also learn how to create effective contextual ads with AdWords, ways to create advertising applications with the AdWords APIs, and how to integrate AdWords data with databases, such as inventory systems.

Synopsis
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. "Google Advertising Tools" from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and