Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.
Frequently Bought Together
Customers Who Bought This Item Also Bought
CONSUMING KIDS: The Hostile Takeover of Childhood by Susan Linn
£15.99
|
The Great Tween Buying Machine: Capturing Your Share of the Multi-Billion-Dollar Tween Market by David Siegel |
Kids as Customers: Handbook of Marketing to Children by James U. McNeal  (3)
|
Advertising to Children: Concepts and Controversies (1-Off Series) by M . Carole Macklin
£30.39
|
Consuming Children: Education - Entertainment - Advertising by Jane Kenway
£15.83
|
Product details
Would you like to update product info or give feedback on images?
|
Product Description
Synopsis
'This is a must read book...Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...' - Philip Kotler, S C Johnson & Sons, Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management. '"BRANDchild" will be a valuable addition to our industry's literature' - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson. 'Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids - focused marketing wisdom' - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins.Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, "BRANDchild" is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, "BRANDchild" proposes innovative ways of marketing to this young audience.
'This is a must read book...Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation...' - Philip Kotler, S C Johnson & Sons, Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management. '"BRANDchild" will be a valuable addition to our industry's literature' - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson. 'Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids - focused marketing wisdom' - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins.Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, "BRANDchild" is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, "BRANDchild" proposes innovative ways of marketing to this young audience.
Inside This Book
(Learn More)
First Sentence
When James Dean swaggered onto movie screens in the 1950s, his rebellious image encapsulated the daring and dreams of an entire generation. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
When James Dean swaggered onto movie screens in the 1950s, his rebellious image encapsulated the daring and dreams of an entire generation. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product( What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
 |
||||
Customer Reviews
There are no customer reviews yet. 
| |||
Video reviews
|
 |
