Product Description
Product Description
Everyday millions of people interact with the news media and yet most of them are completely unaware of the rules of the game. The results are predictable: a few benefit from the most powerful marketing force on the planet, some suffer serious damage, others don't maximize their opportunities and the majority of folks are left wondering how they can grab a piece of the publicity prize. Their success (or lack thereof) would be so much different if only they understood the rules of the game they are playing - or having played because they don't know where to begin. This work addresses a fundamental need of all CEO's, marketing directors, politicians and other leaders: "How can I safely harness the power of the news media to send my message to the public?". It provides the answer to this question through a powerful methodology that demystifies the media process.
About the Author
Mark Mathis is a media trainer with a unique perspective. He spent nearly a decade in the television news business as a reporter/anchor. He then became a consultant to many Fortune 500 companies, such as Intel, Gateway, Victoria's Secret Catalogue, and Sprint PCS. Mathis has hosted his own radio talk show on a 50,000-watt station. For the past three years Mathis has taught the Media Rules system to people from hundreds of organizations in virtually every business and industry - public relations, politics, education, law enforcement, advertising, manufacturing, legal, health care, non-profits, etc. Mathis' Media Rules system is based on 17 years of experience on all sides of the publicity process.
