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Emotional Branding: The New Paradigm for Connecting Brands to People
 
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Emotional Branding: The New Paradigm for Connecting Brands to People (Hardcover)

by Marc Gobe (Author), Sergio Zyman (Author)
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RRP: £19.99
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Frequently Bought Together

Customers buy this book with How Brands Become Icons: The Principles of Cultural Branding by Douglas B Holt